SERGE BEYNAUD – OKENINKPIN (Côte D’Ivoire)

SERGE BEYNAUD - OKENINKPIN (Côte d'Ivoire)

Serge Beynaud is currently No.1 in West Africa and just became an ambassador of Africa’s largest e-commerce platform Jumia (watch the clip), Africa’s equivalent to Amazon. The only difference they don’t sell music, though they offer Serge Beynaud‘s T-shirts, delivered in max. 5 days. The acceptance of the online retailer is immens. In Nigeria the platform became the 4th biggest website, after only 18 months. With a TV commercial song of Beynaud Jumia wants to built trust, that payment can be easily done and dispel fear of fraud: “c’est pas compliqué: clicker, acheter, se liverer!”

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Serge Beynaud is among the top Coupé-Décalé artists from Abidjan. His song ‘Okeninkpin’ celebrates the richness of the continent and its good life: „Moi je suis Africa, L’Africa c’est chez moi, Africa les vrai guerriers, Africa les jolie femmes” …

 

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